Research | CIP - Centro de Informaciones de Publicidad

2019 Final Report – State of Technology in Newsrooms

<img src="https://cip.org.ar/wp-content/uploads/2019/11/02.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/11/02.png 330w, https://cip.org.ar/wp-content/uploads/2019/11/02-235x300.png 235w" sizes="(max-width: 330px) 100vw, 330px" />

ESTUDIO DE HÁBITOS DE CONSUMO MILLENNIALS vs. GENERACIÓN X

<img src="https://cip.org.ar/wp-content/uploads/2019/10/iab-fondo.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/10/iab-fondo.jpg 650w, https://cip.org.ar/wp-content/uploads/2019/10/iab-fondo-300x249.jpg 300w" sizes="(max-width: 650px) 100vw, 650px" />

OBSERVATORIO DE LA AAP

<img src="https://cip.org.ar/wp-content/uploads/2019/10/observatorio-aap.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" />

Las compras On Line siguen en ascenso

<img src="https://cip.org.ar/wp-content/uploads/2019/10/shopping.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/10/shopping.jpg 512w, https://cip.org.ar/wp-content/uploads/2019/10/shopping-300x176.jpg 300w" sizes="(max-width: 512px) 100vw, 512px" />

AGENCY SCOPE ARGENTINA 2018/2019

<img src="https://cip.org.ar/wp-content/uploads/2019/09/AGENCY.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/09/AGENCY.jpg 800w, https://cip.org.ar/wp-content/uploads/2019/09/AGENCY-300x166.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/09/AGENCY-768x425.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

Getting Media Right: Marketing in Motion

<img src="https://cip.org.ar/wp-content/uploads/2019/09/getting_media_right_2019_report_es_.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/09/getting_media_right_2019_report_es_.jpg 595w, https://cip.org.ar/wp-content/uploads/2019/09/getting_media_right_2019_report_es_-212x300.jpg 212w" sizes="(max-width: 595px) 100vw, 595px" />

IGNIS VIEW – Chicas GEN Z

<img src="https://cip.org.ar/wp-content/uploads/2019/09/image004-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/09/image004-1.jpg 348w, https://cip.org.ar/wp-content/uploads/2019/09/image004-1-150x150.jpg 150w, https://cip.org.ar/wp-content/uploads/2019/09/image004-1-300x298.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/09/image004-1-80x80.jpg 80w, https://cip.org.ar/wp-content/uploads/2019/09/image004-1-100x100.jpg 100w" sizes="(max-width: 348px) 100vw, 348px" />

Kids digital media report 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/09/image009.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/09/image009.jpg 546w, https://cip.org.ar/wp-content/uploads/2019/09/image009-300x214.jpg 300w" sizes="(max-width: 546px) 100vw, 546px" />

Hábitos y procesos de Compra de acuerdo al grupo generacional

<img src="https://cip.org.ar/wp-content/uploads/2019/09/image004.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/09/image004.jpg 620w, https://cip.org.ar/wp-content/uploads/2019/09/image004-300x109.jpg 300w" sizes="(max-width: 620px) 100vw, 620px" />

Informe WARC Global Ad Trends 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/08/global.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/08/global.jpg 665w, https://cip.org.ar/wp-content/uploads/2019/08/global-300x169.jpg 300w" sizes="(max-width: 665px) 100vw, 665px" />

La mitad de las búsquedas en Google no generan visitas para ninguna otra web

<img src="https://cip.org.ar/wp-content/uploads/2019/08/image007.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/08/image007.jpg 445w, https://cip.org.ar/wp-content/uploads/2019/08/image007-300x172.jpg 300w" sizes="(max-width: 445px) 100vw, 445px" />

Las primeras marcas desaceleran su caída

<img src="https://cip.org.ar/wp-content/uploads/2019/07/image004-2.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/07/image004-2.jpg 505w, https://cip.org.ar/wp-content/uploads/2019/07/image004-2-300x200.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/07/image004-2-272x182.jpg 272w" sizes="(max-width: 505px) 100vw, 505px" />

El 73% de los argentinos se sube a la tendencia de la alimentación saludable

<img src="https://cip.org.ar/wp-content/uploads/2019/07/mccain.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" />

Informe DIGITAL ARGENTINA 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/07/image004.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/07/image004.jpg 580w, https://cip.org.ar/wp-content/uploads/2019/07/image004-300x174.jpg 300w" sizes="(max-width: 580px) 100vw, 580px" />

¿En qué formas descubren nuevas marcas, productos o servicios los consumidores?

<img src="https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1.jpg 619w, https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1-300x168.jpg 300w" sizes="(max-width: 619px) 100vw, 619px" />

IGNIS VIEW Hot Sale Fans 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans.png 547w, https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans-300x186.png 300w" sizes="(max-width: 547px) 100vw, 547px" />

Consumo de Noticias en Argentina

<img src="https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline.jpg 709w, https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline-300x139.jpg 300w" sizes="(max-width: 709px) 100vw, 709px" />

¿Cómo es el Consumo de TV hoy?

<img src="https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV.jpg 1200w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-300x129.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-768x331.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-1024x441.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-958x413.jpg 958w" sizes="(max-width: 1200px) 100vw, 1200px" />

DOOH, podrá ser el formato omnicanal más utilizado de todos los tiempos

<img src="https://cip.org.ar/wp-content/uploads/2019/05/image004.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/image004.png 531w, https://cip.org.ar/wp-content/uploads/2019/05/image004-300x203.png 300w" sizes="(max-width: 531px) 100vw, 531px" />

La TV incrementa la efectividad publicitaria de las marcas

<img src="https://cip.org.ar/wp-content/uploads/2019/05/unnamed.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/unnamed.jpg 560w, https://cip.org.ar/wp-content/uploads/2019/05/unnamed-300x129.jpg 300w" sizes="(max-width: 560px) 100vw, 560px" />

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