Research | CIP - Centro de Informaciones de Publicidad

Tendencias de consumo online de impacto positivo

<img src="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-300x167.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-1024x569.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-768x426.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-1536x853.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-2048x1137.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-958x532.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Hacia un nuevo mainstream

<img src="https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream.png 711w, https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream-300x155.png 300w" sizes="(max-width: 711px) 100vw, 711px" />

Los compradores marcan nuevos hábitos

<img src="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-300x199.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-1024x679.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-768x509.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-1536x1019.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-2048x1358.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-958x635.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Ignis Voice – Panorama cuatrimestral 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice.png 1356w, https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice-300x158.png 300w, https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice-1024x538.png 1024w, https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice-768x404.png 768w, https://cip.org.ar/wp-content/uploads/2021/07/ignisvoice-958x504.png 958w" sizes="(max-width: 1356px) 100vw, 1356px" />

Las marcas icónicas más queridas en Latinoamérica 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1.png 585w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-300x178.png 300w" sizes="(max-width: 585px) 100vw, 585px" />

SNEAK PEEK IMMERSION 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-300x195.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-1024x666.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-768x500.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-1536x999.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-2048x1333.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-4-958x623.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

RANKING MENSUAL INVERSIÓN PUBLICITARIA ADMETRICKS INTELLIGENCE

<img src="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-300x167.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-1024x571.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-768x428.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-1536x857.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-2048x1142.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2-958x534.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Nuevo estudio: lo que la gente dice sobre sus hábitos de noticias cuando no se les pregunta

<img src="https://cip.org.ar/wp-content/uploads/2021/06/loquelagentedice.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/loquelagentedice.png 730w, https://cip.org.ar/wp-content/uploads/2021/06/loquelagentedice-300x263.png 300w" sizes="(max-width: 730px) 100vw, 730px" />

Argentina y Brasil: diferencias y coincidencias en el consumo de noticias sobre la pandemia y las vacunas en 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/06/argentinaybrasilcomparacion.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/argentinaybrasilcomparacion.png 734w, https://cip.org.ar/wp-content/uploads/2021/06/argentinaybrasilcomparacion-300x199.png 300w" sizes="(max-width: 734px) 100vw, 734px" />

IMS-Consumo de medios por franja horaria

<img src="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-300x196.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-1024x669.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-768x502.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-1536x1004.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-2048x1338.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1-958x626.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Impacto del COVID en la fuerza laboral

<img src="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-300x241.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1024x823.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-768x617.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-1536x1234.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-2048x1645.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/06/Sin-título-1-958x770.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

PHD ESPECIAL: Generación Z (1997-2010)

<img src="https://cip.org.ar/wp-content/uploads/2021/06/pdh.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/06/pdh.png 797w, https://cip.org.ar/wp-content/uploads/2021/06/pdh-300x169.png 300w, https://cip.org.ar/wp-content/uploads/2021/06/pdh-768x434.png 768w" sizes="(max-width: 797px) 100vw, 797px" />

Tendencias que marcan el futuro de la Industria Publicitaria

<img src="https://cip.org.ar/wp-content/uploads/2021/05/ADVERSTISIGN.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/ADVERSTISIGN.jpg 792w, https://cip.org.ar/wp-content/uploads/2021/05/ADVERSTISIGN-300x206.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/05/ADVERSTISIGN-768x528.jpg 768w" sizes="(max-width: 792px) 100vw, 792px" />

Cocinar en casa: Comportamientos de la nueva normalidad.

<img src="https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-300x258.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-1024x881.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-768x661.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-1536x1322.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-2048x1763.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2-958x825.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Hacia un nuevo mainstream

<img src="https://cip.org.ar/wp-content/uploads/2021/05/mainstream.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/mainstream.png 1591w, https://cip.org.ar/wp-content/uploads/2021/05/mainstream-300x167.png 300w, https://cip.org.ar/wp-content/uploads/2021/05/mainstream-1024x571.png 1024w, https://cip.org.ar/wp-content/uploads/2021/05/mainstream-768x428.png 768w, https://cip.org.ar/wp-content/uploads/2021/05/mainstream-1536x856.png 1536w, https://cip.org.ar/wp-content/uploads/2021/05/mainstream-958x534.png 958w" sizes="(max-width: 1591px) 100vw, 1591px" />

PUBLICIDAD Y ESTEREOTIPOS UNA RELACIÓN DE ALTO RIESGO

<img src="https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-300x228.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-1024x779.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-768x584.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-1536x1169.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-2048x1558.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/05/Sin-título-1-958x729.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Un año de Covid 19

<img src="https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-300x166.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-1024x567.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-768x425.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-1536x851.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-2048x1134.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/05/Ipsos-ExpectationsNormalLife2021-958x531.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

“Deporte en Argentina: No solo fútbol”, un nuevo informe de IPGMediaBrands

<img src="https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521.jpg 1200w, https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521-300x172.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521-1024x588.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521-768x441.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/05/60929f465a78c_ipg050521-958x550.jpg 958w" sizes="(max-width: 1200px) 100vw, 1200px" />

El 70% de los argentinos no se siente representado en las publicidades

<img src="https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-300x168.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-1024x573.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-768x430.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-1536x860.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-2048x1146.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-9-958x536.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Reporte de Calidad de Medios

<img src="https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-300x150.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-1024x512.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-768x384.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-1536x768.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-2048x1024.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/04/Sin-título-1-8-958x479.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

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