Research | CIP - Centro de Informaciones de Publicidad

El 73% de los argentinos se sube a la tendencia de la alimentación saludable

<img src="https://cip.org.ar/wp-content/uploads/2019/07/mccain.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" />

Informe DIGITAL ARGENTINA 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/07/image004.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/07/image004.jpg 580w, https://cip.org.ar/wp-content/uploads/2019/07/image004-300x174.jpg 300w" sizes="(max-width: 580px) 100vw, 580px" />

¿En qué formas descubren nuevas marcas, productos o servicios los consumidores?

<img src="https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1.jpg 619w, https://cip.org.ar/wp-content/uploads/2019/06/unnamed-1-300x168.jpg 300w" sizes="(max-width: 619px) 100vw, 619px" />

IGNIS VIEW Hot Sale Fans 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans.png 547w, https://cip.org.ar/wp-content/uploads/2019/06/hotsalefans-300x186.png 300w" sizes="(max-width: 547px) 100vw, 547px" />

Consumo de Noticias en Argentina

<img src="https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline.jpg 709w, https://cip.org.ar/wp-content/uploads/2019/06/weekly_reach_offline-300x139.jpg 300w" sizes="(max-width: 709px) 100vw, 709px" />

¿Cómo es el Consumo de TV hoy?

<img src="https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV.jpg 1200w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-300x129.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-768x331.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-1024x441.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/06/Consumo-TV-958x413.jpg 958w" sizes="(max-width: 1200px) 100vw, 1200px" />

DOOH, podrá ser el formato omnicanal más utilizado de todos los tiempos

<img src="https://cip.org.ar/wp-content/uploads/2019/05/image004.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/image004.png 531w, https://cip.org.ar/wp-content/uploads/2019/05/image004-300x203.png 300w" sizes="(max-width: 531px) 100vw, 531px" />

La TV incrementa la efectividad publicitaria de las marcas

<img src="https://cip.org.ar/wp-content/uploads/2019/05/unnamed.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/unnamed.jpg 560w, https://cip.org.ar/wp-content/uploads/2019/05/unnamed-300x129.jpg 300w" sizes="(max-width: 560px) 100vw, 560px" />

Estudio estratégico de influencers

<img src="https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers.jpg 1275w, https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers-300x170.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers-768x435.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers-1024x580.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/05/estudio-estrategico-de-influencers-958x542.jpg 958w" sizes="(max-width: 1275px) 100vw, 1275px" />

Internautas y televisión

<img src="https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV.jpg 1200w, https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV-300x129.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV-768x331.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV-1024x441.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/05/Internet-TV-958x413.jpg 958w" sizes="(max-width: 1200px) 100vw, 1200px" />

MOBILE SHOPPER IGNIS VIEW N°118 ABRIL 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/04/image010.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/image010.png 483w, https://cip.org.ar/wp-content/uploads/2019/04/image010-300x229.png 300w" sizes="(max-width: 483px) 100vw, 483px" />

smart tv el dispositivo que genera la actitud más receptiva ante la publicidad

<img src="https://cip.org.ar/wp-content/uploads/2019/04/image004-1-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/image004-1-1.jpg 709w, https://cip.org.ar/wp-content/uploads/2019/04/image004-1-1-300x159.jpg 300w" sizes="(max-width: 709px) 100vw, 709px" />

DIFERENTES ENFOQUES DE MARCA

<img src="https://cip.org.ar/wp-content/uploads/2019/04/diferentes_enfoques_de_marca.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/diferentes_enfoques_de_marca.jpg 500w, https://cip.org.ar/wp-content/uploads/2019/04/diferentes_enfoques_de_marca-300x260.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />

IPG Media Lab – Quantifying TV Viewability

<img src="https://cip.org.ar/wp-content/uploads/2019/04/image004.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/image004.jpg 665w, https://cip.org.ar/wp-content/uploads/2019/04/image004-300x174.jpg 300w" sizes="(max-width: 665px) 100vw, 665px" />

COMUNICACIÓN VERAZ EN UN ENTORNO DE DESCONFIANZA Cómo alcanzar a los consumidores en el entorno online y offline

<img src="https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES.jpg 2775w, https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES-300x268.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES-768x687.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES-1024x916.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/04/2_ComunicacionVeraz_EntornoDesconfianza_DIMENSION19_ES-958x857.jpg 958w" sizes="(max-width: 2775px) 100vw, 2775px" />

AUDIENCIAS, ANUNCIANTES Y APPS El futuro del modelo de negocio de los medios de comunicación.

<img src="https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES.jpg 2641w, https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES-300x282.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES-768x721.jpg 768w, https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES-1024x962.jpg 1024w, https://cip.org.ar/wp-content/uploads/2019/04/3_AudienciasAnunciantesApps_DIMENSION19_ES-958x900.jpg 958w" sizes="(max-width: 2641px) 100vw, 2641px" />

eHealth: salud en la era digital

<img src="https://cip.org.ar/wp-content/uploads/2019/04/phd-ehealth-123708.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/phd-ehealth-123708.jpg 700w, https://cip.org.ar/wp-content/uploads/2019/04/phd-ehealth-123708-150x300.jpg 150w, https://cip.org.ar/wp-content/uploads/2019/04/phd-ehealth-123708-512x1024.jpg 512w" sizes="(max-width: 700px) 100vw, 700px" />

CINCO DATOS DE MARKETING SOBRE ATENCIÓN PUBLICITARIA

<img src="https://cip.org.ar/wp-content/uploads/2019/04/La-atención-publicitaria-TV-FB-YouTube-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/04/La-atención-publicitaria-TV-FB-YouTube-1.jpg 838w, https://cip.org.ar/wp-content/uploads/2019/04/La-atención-publicitaria-TV-FB-YouTube-1-300x140.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/04/La-atención-publicitaria-TV-FB-YouTube-1-768x357.jpg 768w" sizes="(max-width: 838px) 100vw, 838px" />

Lo que sucede en internet en 60 segundos 2019 vs 2018

<img src="https://cip.org.ar/wp-content/uploads/2019/03/cronometro.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/03/cronometro.jpg 626w, https://cip.org.ar/wp-content/uploads/2019/03/cronometro-300x174.jpg 300w" sizes="(max-width: 626px) 100vw, 626px" />

Infinite Dial 2019

<img src="https://cip.org.ar/wp-content/uploads/2019/03/infinite-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2019/03/infinite-1.jpg 792w, https://cip.org.ar/wp-content/uploads/2019/03/infinite-1-300x141.jpg 300w, https://cip.org.ar/wp-content/uploads/2019/03/infinite-1-768x361.jpg 768w" sizes="(max-width: 792px) 100vw, 792px" />

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