Research | CIP - Centro de Informaciones de Publicidad

El mundo de los Gamers llegó para quedarse

<img src="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7.jpg 2127w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-300x160.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-1024x547.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-768x410.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-1536x820.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-2048x1094.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-7-958x512.jpg 958w" sizes="(max-width: 2127px) 100vw, 2127px" />

AMDAR Digital Marketing Research

<img src="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-300x218.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-1024x743.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-768x557.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-1536x1115.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-2048x1487.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-6-958x695.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

La era de la inteligencia inclusiva

<img src="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-300x211.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-1024x719.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-768x539.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-1536x1079.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-2048x1438.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-4-958x673.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

RANKING MENSUAL INVERSIÓN PUBLICITARIA AD INTELLIGENCE SEPTIEMBRE – 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-300x167.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-1024x569.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-768x427.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-1536x854.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-2048x1139.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/10/Sin-título-1-3-958x533.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Ranking Anunciantes Agosto 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/10/Ranking-Anunciantes-1024x576-1.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/Ranking-Anunciantes-1024x576-1.png 1024w, https://cip.org.ar/wp-content/uploads/2021/10/Ranking-Anunciantes-1024x576-1-300x169.png 300w, https://cip.org.ar/wp-content/uploads/2021/10/Ranking-Anunciantes-1024x576-1-768x432.png 768w, https://cip.org.ar/wp-content/uploads/2021/10/Ranking-Anunciantes-1024x576-1-958x539.png 958w" sizes="(max-width: 1024px) 100vw, 1024px" />

¿Por qué resulta más rentable invertir en ‘microinfluencers’?

<img src="https://cip.org.ar/wp-content/uploads/2021/10/microinfluencers.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/microinfluencers.jpg 603w, https://cip.org.ar/wp-content/uploads/2021/10/microinfluencers-300x215.jpg 300w" sizes="(max-width: 603px) 100vw, 603px" />

RESEÑAS ONLINE, LA PALANCA DE VENTAS EN EL RETAIL

<img src="https://cip.org.ar/wp-content/uploads/2021/10/reseñas.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/10/reseñas.jpg 976w, https://cip.org.ar/wp-content/uploads/2021/10/reseñas-300x220.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/10/reseñas-768x563.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/10/reseñas-958x702.jpg 958w" sizes="(max-width: 976px) 100vw, 976px" />

WEBINAR SCANNTECH CAS Y FASA

<img src="https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-300x169.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-1024x577.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-768x433.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-1536x865.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-2048x1153.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-2-958x540.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Reporte Media Essentials 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-300x175.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-1024x596.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-768x447.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-1536x894.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-2048x1192.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/09/Sin-título-1-1-958x557.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Media Reactions 2021 – Find out where great ads thrive

<img src="https://cip.org.ar/wp-content/uploads/2021/09/kantarlatas.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/09/kantarlatas.jpg 543w, https://cip.org.ar/wp-content/uploads/2021/09/kantarlatas-300x216.jpg 300w" sizes="(max-width: 543px) 100vw, 543px" />

Monitoreo Inversión OOH – Primer semestre 2021

<img src="https://cip.org.ar/wp-content/uploads/2021/09/monitoreoinversion.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/09/monitoreoinversion.jpg 709w, https://cip.org.ar/wp-content/uploads/2021/09/monitoreoinversion-300x168.jpg 300w" sizes="(max-width: 709px) 100vw, 709px" />

La inversión publicitaria crece un 84% con respecto al primer semestre de 2020

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10.jpg 1534w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10-300x153.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10-1024x523.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10-768x393.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-10-958x490.jpg 958w" sizes="(max-width: 1534px) 100vw, 1534px" />

Quiénes son los 10 mejores influencers en Instagram

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9.jpg 2314w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-300x169.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-1024x576.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-768x432.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-1536x864.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-2048x1152.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-9-958x539.jpg 958w" sizes="(max-width: 2314px) 100vw, 2314px" />

TRANSFORMACIÓN DIGITAL Y SU IMPACTO EN LA CULTURA ORGANIZACIONAL

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-300x170.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-1024x579.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-768x435.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-1536x869.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-2048x1159.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-4-958x542.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Por qué somos incapaces de resistirnos al atractivo de lo gratuito: psicología, consumo y la felicidad de lo que nos parece un regalo

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2.jpg 2139w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-300x112.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-1024x384.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-768x288.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-1536x576.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-2048x768.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-2-958x359.jpg 958w" sizes="(max-width: 2139px) 100vw, 2139px" />

Consumo luego existo: los cambios que ha sufrido el consumidor en los últimos 18 meses

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1.jpg 2134w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-300x137.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-1024x466.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-768x350.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-1536x700.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-2048x933.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1-958x436.jpg 958w" sizes="(max-width: 2134px) 100vw, 2134px" />

En América Latina predomina el consumo de cervezas locales

<img src="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1.jpg 1455w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-300x195.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-1024x667.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-768x500.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/08/Sin-título-1-958x624.jpg 958w" sizes="(max-width: 1455px) 100vw, 1455px" />

Tendencias de consumo online de impacto positivo

<img src="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-300x167.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-1024x569.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-768x426.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-1536x853.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-2048x1137.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-3-958x532.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

Hacia un nuevo mainstream

<img src="https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream.png 711w, https://cip.org.ar/wp-content/uploads/2021/07/haciaunnuevomainstream-300x155.png 300w" sizes="(max-width: 711px) 100vw, 711px" />

Los compradores marcan nuevos hábitos

<img src="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-scaled.jpg 2560w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-300x199.jpg 300w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-1024x679.jpg 1024w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-768x509.jpg 768w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-1536x1019.jpg 1536w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-2048x1358.jpg 2048w, https://cip.org.ar/wp-content/uploads/2021/07/Sin-título-1-2-958x635.jpg 958w" sizes="(max-width: 2560px) 100vw, 2560px" />

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